Strategy & Consulting
- CSS customization
- New CTA and sales funnel.
Transfer domain to Squarespace from Bluehost, redirect links
- Hosting configuration
- 301 redirects
- Inbound/outbound linking audit
New CTA and sales funnel
- UI and content strategy/best practices
- Custom CSS to highlight key focal points.
- Clear, focused and minimized CTA and path to goals.
- Copywriting and copy restructuring goals: clarity, hierarchy, organization and keyword rich.
- Empathy towards audience needs and used keywords.
- Clear, focused and minimized copy for CTA and path to goals.
SEO and analytics report
- SEO applied to every element from meta info to copy and code structure.
- Google Webmaster and Analytics setup.
- Analytics report for key performance indicators.
- Competetor analysis and action plan.
Web production and customization
- Graphics creations and sourcing to reflect brand.
- CSS edits to existing blocks to customize look and functionality.
- Adobe Photoshop.
- Tutorials on content management.
- Full migration and updates to branding, copy and aesthetics to reflect expanded business
- Custom ecommerce build: functionalities, UI and features
- custom product categories and quick “add category set to cart” feature
Media and Communications
- Branded PDFs and user documents
- Developed extensive GoAnimate educational video series and custom branded graphics