Hello! I'm Deanna
I'm a frontend web developer and project manager with a holistic approach to web production. I'm a strategic partner in building and revitalizing websites, structuring online environments and work flows, and strengthening online presence. I utilize my diverse background in web and online business development to work closely with my clients and offer a full suite of services.
An impactful online presence is a symbiotic system.
You need a holistic approach to fuse business objectives (conversions), creative branding (design) and communication (content) with the smart web elements, sophisticated taste and strategy to get you there. It can feel impossible to consider all of the right apps, tools, media, strategies, current best practices, features and functionality to polish your look, improve conversions, showcase your brand, modernize, etc., etc…
That’s Where I Shine!
My experience with the full spectrum – technical, creative, business, and user communication elements – means I’ll understand the entire picture of your objectives and what actions are needed to reach your goals. I deliver an organized process throughout and communicate clearly so you know what to expect. I also provide tools and resources for continued web management. I work independently and with a small team, so you get the resources of a boutique agency with the personalization of a strategic partner.
Maybe you need to:
- Build a new website, and don’t know where to begin or what features you need.
- Modernize or migrate your existing site with an impactful fresh look. Check out some of my Before & After pics here for redesign inspiration.
- Expand your website to sell products.
- Build custom features and functionality.
I specialize in modern, effective websites aimed at converting. That means no clutter, no amateur graphics or bad taste that distract from the message or annoy the user. A polished, modern, sophisticated website that has a clear goal is the best way to communicate to your target audience. Today’s web user is picky with high standards, and my work reflects a higher expectation.
Web Development and Customizations
Tailor your website to speak your unique voice, and showcase your polished features and offers.
- Web development from scratch (allows maximum flexibility)
- Content Management Systems / Platforms: WordPress, Squarespace
- Custom web features and functionalities: ecommerce, widgets, sliders, forms, popups, etc.
- Small websites, landing pages to complex business websites.
Redesign, Reimagine & Improve
Visuals convert but they have to be polished, functional, and have good taste! Your site is a visual, interactive communication of your brand and its message will convey either a professional or amateur tone in a matter of seconds based on how it is presented.
- Consultation and implementation of elevated imagery, design/creative, effective layouts, aesthetics, user experience, conversion funnels, and overall impact.
Post Launch: Ongoing Web Management and Hosting
Web health and security requires a website to be maintained, updated and monitored.
- Ongoing web management
- Web Hosting (required for custom site development)
- Visual instructions and tutorials
Before & After
Whether it’s a subtle change or complete overhaul, a before and after juxtoposition highlights the importance and impact of a professional build.
I OWN A SMALL BUSINESS so it is extremely important to get the most bang possible for a buck. I recently chose Deanna Sonni to complete a re-design of our website, and was delighted with the immense amount of value-add she brought to the project. Deanna went far beyond just layout and page functionality. She advised us on usability, wording, flow, made marketing-related suggestions that improved our site tremendously. Clients and colleagues have gone out of their way to comment on how amazing our website is since the update. Deanna was extremely professional in how she organized the project. It was easy to work virtually with her because she utilized web-based tools that allowed us to view everything in real time so we could provide feedback and make adjustments. Her eye for design is spectacular. She is very flexible and happy to make changes even if it means scrapping something we've already sunk time into. We are, and will continue to use her for ongoing projects. It's like having our own marketing / online business specialist on staff, which is extraordinary for a business as small as ours. If you decide to utilize her skills, you will be very pleased with the results.Sherene K., founder of Ideal Northwest
Deanna is the genius behind all the tech stuff here at the Burd. When I first started the site I just designed the site around my ability – can’t make a sidebar there, no problem, I’ll just move it over here. Now I can email Deanna with stuff like, “Deanna, something is going fucky with the images can you fix that?” or “Deanna, I want to have that little thingy that makes the page jump back to the top. Can you do that?” or “Deanna, Google Ads is going to ban me because they don’t like Porn for Pregnant Ladies. Can you fix that?” She’s a magic web wizard with a keen eye for design and I’d be lost without her.Amy - pregnantchicken.com
DEANNA IS A THINKING PARTNER as well as executing beautifully on the tasks needing to be completed. She is a creative and business minded professional... I have used elance for over 15 years and have not engaged with someone at this rate that was a business professional and executed on all the tasks at hand. I highly recommend Deanna.J. Caillet, Corentus.com
DEANNA WAS GREAT TO WORK WITH! I gave her a few examples of what I liked, and she used her own creativity to design the perfect website for me. She completed the work quickly and with frequent feedback. Deanna even sent me screenshots with tutorials so I could manage my SquareSpace. Will definitely use for future projects 🙂Maria S.
Greetings from California! I’ve been doing web development – both freelancing and agency – for over 6 years. It’s rewarding to help businesses and projects thrive by creating a successful online environment whether that’s a new website or redesign that measures up to today’s high standards, or configuring a customer acquisition flow to streamline leads and conversions. I’ve been part of so many business developments, growth, pivots, and strategies and the best part is being able to utilize this eclectic experience and help clients build their roadmap or level up.
I received a BA in Communication from the University of Washington; lived in Berlin and traveled extensively (I still turn into a digital nomad from time to time); was COO at a startup in Seattle; started my own late-night food delivery service (pre Instacart era); and helped business in Napa and Sonoma Valley. All the while gaining tech knowledge in every direction and working with a multitude of web apps, tools, digital media, marketing and design. I’ve since focused on freelancing where I can apply this diverse experience to holistically help businesses develop a complete, impactful web presence.
I made art before I made websites. This skill is a strong advantage to web development and design since it’s about visual communication and effectiveness. Color theory, composition (layout), what makes our eyes move around and capture our attention, volume, space, balance, etc., all play a crucial role in the holistic web expertise I provide. The fusion of my art and web background provides a unique perspective of seeing the visual and functionality components that make a website fantastic.
A separate area of knowledge stems from my passion in the wellness lifestyle and environmental sector. I particularly seek out work in these areas.
Looking at 2020 / 2021
Over the last year I’ve been working with a software team to offer custom managed web hosting to my clients. After years of dealing with the old tech, high price of web hosting, I decided to offer hosting that is significantly faster, more secure, automated, and higher performing than any leading commercial option. I’m excited to launch this mid 2020. Stay tuned. Email me if you are interested!