Strategy & Consulting

  • Copywriting
  • Creative
  • CSS customization
  • New CTA and sales funnel.

Transfer domain to Squarespace from Bluehost, redirect links

  • Hosting configuration
  • 301 redirects
  • Inbound/outbound linking audit

New CTA and sales funnel

  • UI and content strategy/best practices
  • Custom CSS to highlight key focal points.
  • Clear, focused and minimized CTA and path to goals.


  • Copywriting and copy restructuring goals: clarity, hierarchy, organization and keyword rich.
  • Empathy towards audience needs and used keywords.
  • Clear, focused and minimized copy for CTA and path to goals.

SEO and analytics report

  • SEO applied to every element from meta info to copy and code structure.
  • Google Webmaster and Analytics setup.
  • Analytics report for key performance indicators.
  • Competetor analysis and action plan.

Web production and customization

  • Graphics creations and sourcing to reflect brand.
  • CSS edits to existing blocks to customize look and functionality.
  • Adobe Photoshop.
  • Tutorials on content management.

WordPress Build

  • Full migration and updates to branding, copy and aesthetics to reflect expanded business
  • Custom ecommerce build: functionalities, UI and features
  • custom product categories and quick “add category set to cart” feature

Media and Communications

  • Branded PDFs and user documents
  • Developed extensive GoAnimate educational video series and custom branded graphics